Zeinab Al-Kaswani

Sunday, 14, September, 2025

Wove Garments from Threads That Rival Gold

With graceful confidence and an innate feminine touch, Jordanian fashion designer Zeinab Al-Kiswani has secured her place as one of the Arab world’s distinguished names in couture. Her creations are more than garments; they are narratives of heritage, woven into fabric and brought to life with elegance. To wear one of her designs is to embrace not only beauty but identity. As Zeinab herself describes, traditional attire is nothing less than “treasures equal to gold”.

Born into a loving family, Zeinab spent her childhood in the United Arab Emirates surrounded by three sisters and two brothers. Her father quickly recognized the strength of her character, firm yet compassionate, nurtured her leadership qualities with affection and care. 

Life, however, had its trials. At the young age of twenty-six, she was widowed, an experience that shaped her resilience and endowed her with an extraordinary determination to rise above adversity.

Her passion for fashion began at fourteen, when fate introduced her to Wazir, a celebrated Indian tailor admired by high society who became a close family friend. He saw the promise in her sketches, and together they turned her youthful drawings into exquisite garments she proudly wore. 

Family travels to Europe expanded her creative horizons, and it was clear that fashion design was not simply a passion, but her calling. She later pursued formal studies in the field, convinced that education was the compass that transforms raw talent into mastery.

Zeinab believes every child is born with a spark of talent, waiting to be discovered and nurtured. Her own journey is proof that challenges refine character and unlock inner strength. 

“Life is full of hurdles,” she says, “but hope gives us the strength to continue, and the love of family is the foundation upon which success is built.”

To Zeinab, fashion design is not a profession, but a love story. The creative journey begins with fabric selection, followed by the delicate art of sketching, layering, embroidery, and embellishment. Each piece emerges with its own soul, meticulously crafted under her direct supervision. 

“Every design has its identity,” she explains. “Each garment passes through my hands, and while the journey is both beautiful and demanding, it is always filled with love.”

Today, Zeinab Al-Kiswani is celebrated not only as a devoted mother and successful entrepreneur but also as a vibrant personality who embraces life with joy, spreading positivity wherever she goes. 

Zeinab has turned threads into gold and challenges into artistry, securing her place among the shining figures of Arab fashion.

Believing that Jordanian heritage is a story worth shared with the world, she regularly graces both local and regional fashion runways, presenting collections that blend authenticity with contemporary flair.